Don Porcella’s Solo Exhibition, Everything Must Go, Is a Pointed Critique on Consumer Culture

Real Cheesy Flavor TV, pipe cleaners, 14″ x 11″ x 4″, 2006

Noysky Projects is pleased to present Everything Must Go, a site-specific exhibition by Don Porcella that examines the intersection of consumer culture and the commodification of memories. Located just 100 feet from hustle and bustle of Hollywood Boulevard, Everything Must Go illuminates America’s obsession with nostalgia, the lure of the tourist industry, and the manipulation of desire.

The souvenir shop is one of the few places where the average person can purchase a token symbolizing the American Dream, affording the tourist a memento of a place and time that has intense meaning. Relics from a souvenir shop are typically a cheap imitation of luxury that are made from impermanent materials, much like a film set. But unlike the polished veneer of a stage, Porcella embraces unrefined characteristics in his relics, using accessible materials like pipe cleaner, puffy paint, and cardboard, affirming the true value of the subjects represented.

For more information about the show, please see our press release on the exhibitions page.

All images are subject to copyright. Gallery or artist approval must be granted prior to reproduction.


On view: June 3 – July 1, 2017
Opening Reception: Saturday, June 3, 6-9pm
Exhibition hours: Thursday-Saturday, 12–6pm, and by appointment
Public transportation: Red Line to Hollywood/Highland. Walk 2 blocks east.
Parking: 1618 N. Las Palmas Ave ($10), 1520 N. McCadden Pl ($7) or street parking in vicinity ($2 per hour)